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MODEFIELD

Privacy Policy

Last updated: 5 October 2026

Modefield Marketing (“Modefield”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, enquire about our services or otherwise interact with Modefield.

1. Who we are

Modefield Marketing provides paid-growth services for luxury jewellery and watch brands.

For the personal information described in this Privacy Policy, Modefield Marketing is the data controller.

If you have a question about this Privacy Policy, your personal information or your data-protection rights, you can contact us through the Contact page on this website.

2. Information we collect

The information we collect depends on how you interact with Modefield.

Information you provide to us

When you contact us, submit an enquiry, complete a form or communicate with us, we may collect:

  • your name;

  • email address;

  • telephone number, where provided;

  • business or organisation name;

  • job title or role;

  • business website or social-media details;

  • information about your marketing activity, objectives or requirements;

  • information included in messages, forms or enquiries; and

  • any other information you choose to provide.

Please do not send sensitive personal information unless it is genuinely necessary.

Business contact information

As part of normal business development, we may identify potential clients or business contacts using publicly available business information.

This may include information obtained from:

  • company websites;

  • public business directories;

  • professional networking platforms;

  • publicly available social-media profiles;

  • publicly available business contact details; and

  • information provided directly by a business or its representatives.

We may use this information to identify businesses that may reasonably be interested in Modefield’s services and, where legally permitted, make relevant business-to-business contact.

You can ask us not to contact you again at any time.

Website and technical information

When you use our website, our website platform and related technologies may automatically process information such as:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • approximate location derived from your IP address;

  • pages viewed;

  • date and time of visits;

  • referring website or source;

  • interactions with the website; and

  • cookie or similar technology identifiers.

The information collected depends on the technologies enabled on the website and your cookie choices.

3. How we use your information

We may use personal information to:

  • respond to enquiries;

  • communicate with prospective clients, clients and business contacts;

  • understand which Modefield services may be relevant to a business;

  • arrange or conduct discovery calls;

  • prepare proposals and discuss potential engagements;

  • onboard and communicate with clients;

  • provide and manage Modefield services;

  • maintain business records;

  • operate and secure our website;

  • investigate technical or security problems;

  • understand website performance and usage;

  • improve our website and services;

  • manage legitimate business relationships;

  • protect Modefield’s legal and commercial interests;

  • prevent or investigate fraud, misuse or security incidents;

  • comply with legal, regulatory, accounting or tax requirements; and

  • establish, exercise or defend legal claims.

We do not sell personal information.

4. Lawful bases

UK data-protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract

We may process personal information where it is necessary to:

  • take steps at your request before entering into an agreement; or

  • perform an agreement with you.

This may apply when you enquire about, purchase or receive Modefield services.

Legitimate interests

We may process information where it is necessary for Modefield’s legitimate business interests and those interests are not overridden by your rights and freedoms.

These interests may include:

  • responding to business enquiries;

  • identifying and communicating with relevant prospective business clients;

  • developing business relationships;

  • operating and improving Modefield;

  • understanding the effectiveness of our website and services;

  • protecting our systems and website;

  • preventing misuse or fraud; and

  • protecting our legal and commercial interests.

Where appropriate, we consider the effect that this processing may have on individuals before relying on legitimate interests.

Legal obligation

We may process information where necessary to comply with a legal or regulatory obligation.

Consent

Where consent is required, we will request it before carrying out the relevant processing.

You may withdraw your consent at any time. This will not affect processing that was lawful before consent was withdrawn.

5. Business and marketing communications

We may contact businesses or professional contacts about Modefield where permitted by applicable law.

We aim to keep communications relevant to the recipient and their business.

You can ask us to stop contacting you at any time by replying to a communication or contacting Modefield through our website.

Where consent is legally required before sending a particular communication, we will obtain that consent.

We do not sell or provide personal information to third parties for their own independent marketing purposes.

6. Cookies and similar technologies

Our website may use cookies and similar technologies for purposes including:

  • essential website functionality;

  • security;

  • remembering preferences;

  • website performance;

  • analytics; and

  • measuring how visitors interact with the website.

Where consent is legally required for a cookie or similar technology, it will not be used until the required consent has been obtained.

You can manage available cookie choices through the cookie controls provided on the website and through your browser settings.

Disabling some technologies may affect certain website functionality.

7. Wix and other service providers

The Modefield website is built and hosted using Wix.

Information submitted through the website or generated when you use it may therefore be processed through Wix systems and infrastructure.

Modefield may also use trusted service providers for areas such as:

  • website hosting and infrastructure;

  • business email;

  • communications;

  • cloud storage;

  • analytics;

  • security;

  • professional legal or accounting services; and

  • business-management systems.

Where another organisation processes information on our behalf, we seek to use appropriate providers and safeguards.

Some providers may act as independent data controllers for certain activities and operate under their own privacy policies.

8. Sharing personal information

We may disclose personal information where reasonably necessary:

  • to service providers supporting Modefield;

  • to comply with applicable law or regulation;

  • in response to lawful requests from courts, regulators or authorities;

  • to prevent or investigate fraud, security incidents or misuse;

  • to establish, exercise or defend legal claims;

  • to protect the rights, property or safety of Modefield or others;

  • in connection with a genuine business restructuring, investment, acquisition, merger or sale, subject to appropriate safeguards; or

  • where you have authorised us to do so.

We do not disclose personal information unnecessarily.

9. International transfers

Some technology, website or cloud providers may process information outside the United Kingdom.

Where UK data-protection law requires safeguards for an international transfer, we will take appropriate steps to ensure that a recognised transfer mechanism or other lawful protection applies.

You may contact us if you would like further information about safeguards relevant to your information.

10. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting and regulatory requirements.

As a general approach:

  • unsuccessful enquiries or prospective-client communications will normally be retained for no longer than 12 months after the last meaningful interaction, unless there is a legitimate reason to retain them for longer;

  • where someone asks not to receive further outreach, we may retain limited information necessary to respect that request;

  • client, contractual and transaction records may generally be retained for up to six years after the relevant relationship ends where necessary for tax, accounting, contractual or legal purposes;

  • information required by law will be retained for the relevant statutory period; and

  • cookie and technical information will be retained according to the relevant technology, purpose and settings.

Information may be securely deleted or anonymised earlier where it is no longer required.

11. Security

We take reasonable technical and organisational measures designed to protect personal information against:

  • unauthorised access;

  • accidental loss;

  • misuse;

  • alteration;

  • unauthorised disclosure; and

  • destruction.

Where external providers process information for Modefield, we seek to use reputable providers and appropriate safeguards.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

12. Your rights

Depending on the circumstances and applicable UK data-protection law, you may have rights including the right to:

  • request access to personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion of personal information;

  • request restriction of certain processing;

  • object to certain processing;

  • request transfer of certain information;

  • withdraw consent where processing relies on consent; and

  • complain about how your personal information has been handled.

Some rights depend on the circumstances and the lawful basis being used, so they may not apply in every case.

You also have the right to object to processing based on legitimate interests in appropriate circumstances and the right to object to direct marketing at any time.

To exercise a right, contact Modefield through the Contact page on this website.

We may request reasonable information to verify your identity before responding.

13. Complaints

If you have concerns about how Modefield has handled your personal information, please contact us first through the Contact page on this website.

We will review your concern and respond as appropriate.

You also have the right to complain to the UK data-protection regulator, the Information Commissioner’s Office (ICO).

Information about the ICO and how to make a complaint is available at ico.org.uk.

14. Automated decision-making

Modefield does not currently use personal information to make solely automated decisions that produce legal or similarly significant effects on individuals.

If this changes, this Privacy Policy will be updated and any information required by law will be provided.

15. Children

Modefield’s website and services are intended for businesses and professional users.

We do not intentionally seek to collect personal information from children through the website.

If we become aware that information relating to a child has been collected in circumstances where it should not have been, we will take appropriate steps to deal with that information.

16. Changes to this Privacy Policy

We may update this Privacy Policy if:

  • Modefield’s website or services change;

  • new technologies are introduced;

  • our processing activities change;

  • service providers change; or

  • applicable legal or regulatory requirements change.

The latest version will be published on this website and the Last updated date will be changed accordingly.

Where a change materially affects how personal information is used, additional notice will be provided where legally required.

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